The importance of choice.

lately I've been thinking a lot about the importance of choices and I've come to the conclusion that mostly it doesn't matter what you choose, as long as you have the choice.

People really don't mind doing the same thing for years and years, as long as they don't think that it's their only option.

On the other hand choices are hard when there are too many options. Nowadays, there are 30 differents brands of milk, all claiming they are the best. Not mentioning alternatives like horse milk, goat milk, soya milk, ...

The problem is that men and women today don't have a clue on how to make choices. Half of the time, they feel compelled to do things they don't want, the other half of the time they freeze when the otions are there.

Choices are an interesting concept, I'll come back to.

Wannes